Dinner in the Canyons 2018 Palm Springs Desert Sun
When I became executive editor of The Desert Sun in October, one of the first things I did was to prepare a SWOT analysis of the organization. It was a practice I’d learned at the Stanford University Graduate School of Business, where I had worked in the Center for Entrepreneurial Studies.
SWOT is short for Strengths, Weaknesses, Opportunities and Threats.
Strengths and weaknesses are factors inside a company that bosses have some control over –