July 31, 2020

SWAIA's pivot: The Santa Fe Indian Market goes virtual

Author: Michael Abatemarco

The global pandemic has definitely changed the face of Santa Fe’s summertime festivals. Instead of the usual throng of tourists, picking their way through artists’ booths and food trucks, the streets are empty. The Santa Fe Indian Market, which has seen visitor totals exceeding 117,000 in recent years, is going the way of the International Folk Art Market in July and the Currents New Media annual festival in August. In other words, it’s still happening. It’s just taking place virtually rather th