Even with the best of intentions, your company's cause sponsorship can lead to backlash and social media shaming—if consumers suspect you're being anything less than authentic.
In an era when socially conscious consumption is on the rise, companies face a Catch-22. Taking a stand is imperative—according to two-thirds of consumers—but it’s painfully easy to miss the mark when you do.
Dior learned this lesson the hard way with its recent “Sauvage” campaign. The brand intended to raise awareness ar