December 9, 2019

After a record-breaking GivingTuesday, charities brace for what comes next

Author: Shannon McCracken

Members of The Nonprofit Alliance worry that a drop in year-end giving could affect crucial charitable services across U.S.
GivingTuesday kicks off the year-end giving season, which for some charities represents a third or more of the money they raise all year. Last year, a strong GivingTuesday was followed by a sharp drop in year-end donations for many nonprofits.
Another GivingTuesday is in the books, and although the 24-hour global push for charitable donations raised a record $511 million –